About Me

My passion for research-based design stems from an unlikely source: my previous education in Environmental Geoscience. Throughout my education, I learned to make observations, hypothesize solutions, run experiments, and iterate studies to find logical conclusions. I also learned to effectively communicate with stakeholders such as peers and community members.

I believe the same approach applies to design: a successful product is the derivation of successful research. By making observations, conceptualizing solutions, testing a product, and iterating based on user feedback, designers can create effective solutions to the problems users face.

When not at work, you can usually find me exploring new places, near or far with a camera in hand.

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To learn more, see the following Q&A conducted by DesignRush, a design agency in New York City.

 
 
 

Experience

ActiveCampaign

ActiveCampaign is a SaaS marketing automation tool used by over 150,000 small- and medium-sized businesses in more than 170 countries.

  • Responsible for the design strategy of our marketing product lines, spanning four cross-functional teams and three builder experiences, accounting for 68% of company revenue.

  • Designed and now planning six phases of extensive improvements to our forms builder including improved styling capabilities, multi-stepped forms, dynamic form endings, conditional logic, and more. Preliminary updates have accounted for an 18-point improvement in NPS sentiment during Q1–Q3 of 2023, compared with all of 2022.

  • Championed designs for a newly released preference center, allowing users to customize how their contacts subscribe to marketing lists and manage communication preferences.

Senior Product Designer &
Marketing Design Lead

Jul 2022 – Present
Chicago, IL

Product Designer

Jul 2019 – Jul 2022
Chicago, IL

  • Led design efforts for the Web Channels team, launching two new products into the platform: a landing page builder and a website personalization tool.

  • Founded and led the “Consistent Builder Initiative,” a yearlong effort that solved UI inconsistencies across four builder experiences. This four-member initiative contributed 45 components and accompanying guidelines to our design system, Camp. Development of these components is now underway.

  • Collaborated across a team of designers, product managers, and engineers to design and release a new asset manager, where users can add or manage their marketing materials.

 

DRIVIN, Powered by KAR

Designed across three platforms including autoniq®, a vehicle valuation tool used by over 12,000 dealers in the automotive industry.

  • Introduced interface improvements to the existing mobile application through iterative designs and tested concepts through user interviews, unmoderated studies, and site visits.

  • Researched, designed, and documented a revamped brand identity and mobile interface that was successfully integrated into the application’s development roadmap.

UX/UI Designer

Oct 2017 – Jul 2019
Chicago, IL

 

Sherpa CRM

Worked closely with developers, customer experience specialists, industry experts, and current users to design a superior user experience for Sherpa’s client partners.

  • Collaborated with founders, executives, engineers, and sales experts to research and design a new reporting interface, including a team productivity dashboard, updated reporting capabilities, and robust share/scheduling functionality.

  • Documented and integrated standard design processes into the product development life cycle, ensuring user needs were properly understood and addressed. 

User Experience Designer

Feb 2016 – Sep 2017
St. Louis, MO

Education

Designlab

While enrolled in the UX Academy, I completed over 480 hours of hands-on project experience covering user research, information architecture, interaction design, and UX/UI design. During this time, I also attended weekly group critiques and one-on-one mentor sessions to present my work and offer other students constructive feedback.

UX Academy Certificate

Mar 2017 – Aug 2017
Online Course

 

DePauw University

Bachelor of Arts,
Environmental Geoscience

Graduation: May 2015
GPA: 3.83 (summa cum laude)
Greencastle, IN

Activities and societies included the Phi Beta Kappa honor society, Geoscience Club, Student Friend Mentorship Club, the Sigma Chi Fraternity, Greek Fellows Program, and the Green Greeks Sustainability Club.